A bold challenge for Essex County

Media Release
October 5, 2017

Together We Fight, Together We Win

Harrow, ON – Poverty is a complex problem to tackle and United Way/Centraide Windsor-Essex County and its partners are up for the challenge.

The recent release of Statistics Canada data highlighted the growing need in our community. The rate of people across Windsor and Essex County living in low income has risen from 9.9% to 16.5% over the last decade, with 1 in 5 kids under 18 living in low income households. There are county neighbourhoods of particular concern. These children will require specific interventions so they can succeed and prosper. United Way is looking for the community’s support so it can achieve its goal of empowering 4,000 young people with the skills they need to be successful and fight this trend.

In an effort to rally the community, United Way Campaign held its Kick-Off in the County on Thursday, Oct. 5, at Cooper’s Hawk Vineyards. Its fundraising campaign features the powerful message ‘Together we fight, Together we win’.

“Social problems have become much more complex, and complex challenges require innovative solutions,” says Lorraine Goddard, United Way’s CEO. “Creating measurable change requires a different approach. It’s going to require a very concerted ‘all–in’ effort to be able to say we not only have changed people’s lives, which we have done for 70 years, but we have changed conditions in this community - which is really the solution.”

“It is very important that basic needs are met for everyone in our community. It is important not to leave people behind,” says Eric Griggs, the 2017 United Way Campaign Chair and District Vice President at TD Bank. “TD Bank Group believes that young people are our future and every young person should have the opportunities and support they need to reach their full potential.”

Mackenzie, a student in United Way’s On Track To Success program, shared the inspiring story of how the program has helped her succeed in school and has had a positive and unexpected impact on her life. Last year United Way-supported programs helped more than 10,700 people in the County.

The Kick-Off in the County was generously sponsored by the Campaign Lead Organization, TD Bank Group, as well as media partners Windsor’s Country Radio, Windsor Star, and YourTV.


Media Contact:  Karen Brady, Acting Vice President Marketing & Communications
kbrady@weareunited.com   |  Work: 519-258-0000 x1213  |  Cell: 519-564-8554
Twitter @UnitedWayWE  |  Facebook: United Way Windsor-Essex 
Instagram: UnitedWayWE   |   LinkedIn

United Way/Centraide Windsor-Essex County mobilizes the caring power of the local community to improve lives in measurable and lasting ways. The United Way focuses on three priority areas: moving people from POVERTY TO POSSIBILITY, helping KIDS BE ALL THEY CAN BE, and building STRONG COMMUNITIES.  Additional information is available at www.weareunited.com





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United Way/Centraide Windsor-Essex County
300 Giles Boulevard East, Unit A1
Windsor, Ontario N9A 4C4
t: 519-258-0000 | f: 519-258-2346
Charitable Registration #: 10816 0334 RR0001