Caesars Windsor gives Seniors Outreach a boost

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Media Release
Oct. 10, 2017

Windsor, ON – United Way’s Seniors Outreach strategy seeks to prevent isolation by bringing activities and education to targeted neighbourhoods and seniors’ buildings, and this year’s United Way campaign is getting another boost from Caesars Windsor and helping to expand the strategy’s reach.

Caesars Windsor made the announcement at a Cupcake Social at the Raymond DesMarais Manor in Windsor, adjacent to the casino. Caesars Windsor HERO volunteers joined in the fun and decorated cupcakes with the seniors who regularly attend the programs offered by the strategy, which is delivered by Life After Fifty.

While Windsor-Essex has fewer seniors living in poverty than the province-wide low income measure, the rate of seniors living in low income has risen alarmingly since 2011, from 9% to 11.4% - a 27% increase.

“Living in isolation can impact their health and reduce a person’s quality of life,” says United Way CEO Lorraine Goddard. “United Way wants to make sure our local seniors can remain healthy and active and develop strong community connections that can help support them.” Thanks to the lead support from Caesars Windsor, hundreds of seniors are utilizing programs.

Caesars Windsor generous corporate gift of $20,000 helps United Way help more people. Last year Life After Fifty expanded into 3 new buildings and supported an additional 149 seniors. A total of 905 seniors accessed programs in 18 senior residential buildings to keep them active and reduce isolation through increased social supports, helping to improve physical mobility and other health issues that seniors may face due to aging.

“Having supported United Way for over twenty years, we are proud to make a donation to their Seniors Outreach Strategy. We recognize the importance of sponsoring programs that enrich the lives of older adults in our community by helping them live longer, healthier, more fulfilling lives. We have achieved this goal by working with our non-profit partners such as Life After Fifty, Heart & Stroke, the Alzheimer’s Society and United Way,” says Kevin Laforet, Regional President, Caesars Entertainment.

The program’s success and reach has recently prompted collaboration with The Hospice of Windsor and Essex County, which is planning to use the neighbourhood-based network as a base to roll out some of its compassionate care programs.

Media Contact: Karen Brady, Acting Vice President, Marketing & Communications
kbrady@weareunited.com| W: 519-258-0000 x1213 | M: 519-564-8554
Twitter @UnitedWayWE  |  Facebook: United Way Windsor-Essex 
Instagram: UnitedWayWE   |   LinkedIn

Take bold action against poverty. Support United Way. Additional information is available at www.weareunited.com

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United Way/Centraide Windsor-Essex County
300 Giles Boulevard East, Unit A1
Windsor, Ontario N9A 4C4
t: 519-258-0000 | f: 519-258-2346
info@weareunited.com
Charitable Registration #: 10816 0334 RR0001