2017 Campaign kicks off bold call to action

Media Release
September 15, 2017

Together We Fight, Together We Win

Stage_City_Kick Off-Barry Horrobin Board Chair-Eric Griggs TD Bank-Lorraine Goddard Ceo UW-Amber On Track to Success Student-Mike Kakuk AM80.jpg

Windsor, ON – Poverty is a complex problem to tackle and United Way/Centraide Windsor-Essex County and its partners are up for the challenge.

This year’s United Way Campaign Kick-Off in the City was held Friday, Sept. 15, at the Caboto Club. Its fundraising campaign features the powerful message ‘Together we fight, Together we win’.

The recent release of Statistics Canada data highlighted the growing need in our community. The rate of people in Windsor and Essex County living in low income has risen from 9.9% to 16.5% over the last decade, and Windsor-Essex has the highest rate of children living in low income families in Canada (24% or 1 in 4). These children will require specific interventions so they can succeed and prosper. Together as a community, we can provide local supports and opportunities necessary to empower young people with the skills they need to be successful and fight this trend.

“Social problems have become much more complex, and complex challenges require innovative solutions,” says Lorraine Goddard, United Way’s CEO. “Creating measurable change requires a different approach. It’s going to require a very concerted ‘all–in’ effort to be able to say we not only have changed people’s lives, which we have done for 70 years, but we have changed conditions in this community - which is really the solution.”

“It is very important that basic needs are met for everyone in our community. It is important not to leave people behind,” says Eric Griggs, the 2017 United Way Campaign Chair and District Vice President at TD Bank. “TD Bank Group believes that young people are our future and every young person should have the opportunities and support they need to reach their full potential.”

Amber, a student in United Way’s On Track To Success program, shared the inspiring story of how the program has helped her succeed in school and has had a positive and unexpected impact on her entire family.

United Way, with the support of Campaign Lead Organization TD Bank Group, issued a bold challenge to the community to fight for change and raise $7.5 million this year. United Way will continue helping people meet basic needs and remove barriers that children and families face, but by raising $2.5 million more than what is currently raised it will allow United Way to develop and implement innovative strategies and programs that have the ultimate goal of lifting people out of poverty for good, including programs like the On Track To Success program, the Neighbourhood Small Business Grant pilot project and a new commitment to a social enterprise food program.

“Join us – because only together can we create possibility for all right here at home,” says Goddard.

The Kick-Off in the City is generously sponsored by TD Bank Group, as well as media partners AM800 CKLW, Windsor Star, and Cogeco.

The celebration continues next month as United Way kicks off its county fundraising activities on Thursday, Oct. 5 at Cooper’s Hawk Vineyards at 5:30 p.m.  For details and to register, visit weareunited.com.


Media Contact:  Karen Brady, Acting Vice President Marketing & Communications
kbrady@weareunited.com   |  Work: 519-258-0000 x1213  |  Cell: 519-564-8554
Twitter @UnitedWayWE  |  Facebook: United Way Windsor-Essex 
Instagram: UnitedWayWE   |   LinkedIn

United Way/Centraide Windsor-Essex County mobilizes the caring power of the local community to improve lives in measurable and lasting ways. The United Way focuses on three priority areas: moving people from POVERTY TO POSSIBILITY, helping KIDS BE ALL THEY CAN BE, and building STRONG COMMUNITIES.  Additional information is available at www.weareunited.com







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United Way/Centraide Windsor-Essex County
300 Giles Boulevard East, Unit A1
Windsor, Ontario N9A 4C4
t: 519-258-0000 | f: 519-258-2346
Charitable Registration #: 10816 0334 RR0001