Windsor, ON – United Way Windsor-Essex Chatham-Kent has partnered with local fashion retailer BB Branded to launch a limited-edition “YQG Strong” t-shirt campaign, giving residents a stylish way to show their pride in our community — while supporting vital local services.
Available for a limited time, the exclusive t-shirts feature a bold “YQG Strong” design that symbolizes resilience, pride, and unity across Windsor-Essex. 25% of the proceeds from every shirt sold will go directly to United Way programs that support kids and families facing urgent needs such as food insecurity, youth mental health support, and removing academic barriers for kids in low-income areas right here in Windsor-Essex.
“Windsor-Essex has always been a strong and supportive community,” said Ayad Saddy, Co-Owner at BB Branded. “This campaign is a reminder to always stay united and serve our community. Together, we are stronger.”
“Every purchase fuels local change,” said Lorraine Goddard, CEO, United Way Windsor-Essex Chatham-Kent. “We’re excited to partner with BB Branded to bring fashion and philanthropy together to support the people of Windsor-Essex. The need has never been greater given these uncertain times. A slight increase in costs can tip the balance for households already living on the edge. It can mean fewer groceries, delayed bills, or tough choices no one should have to make.”
The YQG Strong shirts are now available at BB Branded locations and online at www.weareunited.com/bbbranded . Community members are encouraged to share photos wearing their shirts using the hashtag #YQGStrong to spread the message and inspire others to join the movement.
CAMPAIGN HIGHLIGHTS:
What: YQG Strong T-Shirt Campaign
Who: BB Branded x United Way Windsor-Essex County
Why: Support those in need in Windsor-Essex while celebrating your community
Where: In-store at BB Branded and online at www.weareunited.com/bbbranded
When: Limited time – while supplies last
Media Contact United Way:
Dina Misur, Manager, Marketing and Communications
[email protected] | M :519-567-8735
Last updated on July 21, 2026
