Campaign Toolkit

Welcome to the United Way Campaign Toolkit, your one stop for United Way campaign materials.

The toolkit is divided into three sections, the first, Advice, contains ideas for running a successful workplace campaign.

The second section, Campaign Materials, contains copies of the documents from your 'hard copy' Campaign Kit. You can always order more materials from United Way, but if you only need a few or need them right away they are all here to open and print. Just click on the thumbnail picture of the document.

The third section, Do-It-Yourself Materials, contains tools for you to make your own materials for special events or whatever your campaign needs. There are even resources for you to construct articles for your organization's staff newsletter.

If you need help using any of these resources just contact Susan at 519-258-0000 extension 1178 or smerryfield@weareunited.com.

LOGOS

	United Way Hand Logo (colour, print resolution - 300 dpi)
	United Way Hand Logo (colour, screen resolution - 96 dpi)
	United Way Hand Logo (black and white, print resolution - 300 dpi)
	United Way Hand Logo (black and white, screen resolution - 96 dpi)

	Workplace Campaign Coordinator and Canvasser Guide This booklet is a step-by-step guide to running a successful campaign. Page 4 has a list of frequently asked questions and the answers.
	Frequently Asked Questions As you canvass your co-workers they may have some questions. This document contains 20 frequently asked questions and the answers to those questions.
	Speaker's Bureau Request Form Need a speaker for one of your campaign events? This document is a Microsoft Word document that you print or fill in on your computer. Fax or e-mail it back to us and we will get you a speaker.
	Ideas for Special Events and Activities For Workplace Campaigns Need some ideas for special events or something to spice up your campaign? Here's a list of things other workplaces have had success with.

Does someone want more information on one of these subjects? Here it is,

	Fact Sheet - A day in the life of your United Way donation This is an hour by hour listing of how United Way donations are put to work every day.
	Fact Sheet - Giving a Gift of Securities to United Way Recent tax law changes have made it very attractive from a taxation stand point to give securities to the United Way. This fact sheet explains the advantages and the process.
	Fact Sheet - Leadership Giving Leaders are donors who give $1,000.or more. It sounds like a lot but using payroll deduction it works out to less than $40 per pay period.

	Fact Sheet - Tax Savings and Donating to United Way If you have donors who want to know how United Way donations can save them money at tax time, this fact sheet outlines how.

Need more or different posters? You can order them from United Way but if you have a colour printer and 11" by 17" paper you can print your own.

	Your United Way donation and Children & Youth (11" by 17")
	Your United Way donation and Individuals & Families (11" by 17")
	Your United Way donation and People with Disabilities (11" by 17")
	Your United Way donation and Seniors (11" by 17")
	Your United Way donation and Community Support (11" by 17")

Do one of these unions represent employees in your workplace? Would an endorsement from their union help? Here they are:

DO-IT-YOURSELF MATERIAL

	Key Messages These messages support and give meaning to the unique selling proposition, Together, we're changing lives. You will find them useful in writing your own articles or answering questions.
	Microsoft Word Flyer Template 1 This Microsoft Word template can be used to produce flyers or notices for your campaign.


Newsletter Articles	Emiliy's Story (Microsoft Word document)
	Emiliy's Picture (jpeg)

Poverty and Making Choices Activity	Activity Instructions
	Activity Worksheet

2009 Campaign Video	Click here to view